H I, I ' M L A U R E N
An advertising creative and content creator with a knack for blending storytelling with strategy to create work that feels effortless, hits the right note, and genuinely connects. My mission is to craft thoughtful, original content that cuts through with warmth, clarity and a little creative spark—helping brands show up in ways that feel human, not hype.
B R A N D C A M P A I G N S
& C O N C E P T S
Twenty years in the advertising industry has seen Lauren create local and international campaigns created for clients including Target, Kmart, Care Australia, 7-Eleven, VRC, Lion Nathan, Suzuki, Nintendo and GSK with recognition at award shows including Cannes, Effies, Award, MADC and BADC.
W R I T I N G
& B L O G G I N G
Lauren is a multi-skilled creative trained in art direction with a love of writing. The last eight years have seen Lauren become a published author, international and local travel blogger while also writing headlines for Australian advertising campaigns for brands such as Target, Specsavers, VRC and Bakers Delight.
C O N T E N T
C R E A T I O N
International and Australian based content creation opportunities have taught Lauren be a one woman show - filming, editing, photographing, presenting, conceptualising, producing and social media managing all while on the road. Lauren can bring an existing idea to life or provide full service concept to creation.
P H O T O G R A P H Y
& V I D E O G R A P H Y
A self-taught photographer and videographer – Lauren uses her art director’s eye to create thoughtfully composed and stylised still images and moving footage. Lauren can bring your concept to life using her own skills or managing a wider production team for larger projects.
A R T D I R E C T I O N
& D E S I G N
Lauren’s passion for design, typography and photography leads too highly conceptual, thoughtfully crafted multi-channelled campaigns. Lauren loves creating visual ideas and will weave the concept from mood boards to finished artwork making campaigns ownable, distinct and unified with every execution.
P R E S E N T O R &
B R A N D A M B A S S A D O R
Lauren’s ability to deliver on-brand messages succinctly and authentically has seen her as a local and international brand ambassador for a natural beauty/wellness brand Weleda, Great Ocean Road Regional Tourism, Riparide adventure accommodation, Great Southern Touring Route, accommodation providers and council shires.
C L I E N T S
Lauren has twenty years in the advertising industry creating local and international campaigns that have led to recognition at award shows including Cannes, Sirens, Spikes, Award, Caples, ADMA and MADC.
